When Barbara founded loud + proud in 2008, organic children's clothing was far from being a trend. The idea was clear from the start: to develop children's clothing that is high-quality, comfortable to wear, and produced with a responsible eye on materials and manufacturing.
Today, more than 18 years later, loud + proud is still run as a family business. Much has changed in the textile industry. Our principles have remained: quality over fast fashion, long-term partnerships over short-term trends, and transparency over big advertising promises.
A Brand with Conviction
We believe that trust is built not on grand words, but on consistent actions. That's why we make many decisions consciously – from the development of our collections and the selection of materials to our collaboration with production partners.
We explain many of these topics in detail on the following pages. Because we want to show not only what we do, but also why.
Family business by conviction
As an owner-managed family business, we can make independent decisions. We don't develop collections for short-term trends, but rather clothing that accompanies families for many years.
This independence gives us the freedom to go our own way – and consistently implement our high standards of quality and craftsmanship.
18 years of experience
Since 2008, we have had the privilege of accompanying countless children on a part of their journey. Many families are now buying loud + proud products for the next generation. This trust is not something we take for granted – it motivates us to do our best every day.
Our expertise extends beyond children's clothing. With greenjama, we have expanded our product range to include high-quality sleepwear and loungewear for adults. Here too, we rely on GOTS certification, European production, and timeless design.
