Organic children's fashion for little explorers
Welcome to loud + proud, your brand for high-quality and colorful organic children's clothing, produced sustainably and fairly in Europe.
We stand for environmentally friendly clothing that is not only good for your child, but also for our planet.

Merino wool fleece
Wool fleece is a high-quality, natural material characterized by its excellent thermal insulation and softness. Made from Merino sheep's wool from certified organic livestock farming, it combines the benefits of wool with the advantages of modern fleece technology. Unlike synthetic fleece, which is often made of polyester, wool fleece is biodegradable and sustainable. The material is ideal for outdoor clothing because it is not only warm but also breathable. This property ensures that excess moisture is wicked away to the outside while retaining body heat. At the same time, the natural odor resistance and antibacterial properties of Merino wool ensure high wearing comfort and fewer washes – a plus for the environment.

cotton fleece
Our cotton fleece is made from certified organic cotton, making it particularly gentle on the skin and free of microplastics. Unlike conventional polyester fleece, it's made from a renewable raw material grown without synthetic pesticides or fertilizers. This protects soils and waterways and promotes biodiversity. Cotton fleece is breathable, temperature-regulating, and extremely comfortable. At the same time, it's durable and can be recycled or passed on at the end of its life cycle.

Bionic Finish Eco
Bionic Finish Eco is an innovative textile finish known for its environmentally friendly properties. Developed to make textiles water and dirt repellent, Bionic Finish Eco eliminates the environmentally harmful fluorocarbons (PFCs) often used in conventional waterproofing treatments. Instead, the technology is based on biodegradable components. This finish not only protects textiles from water and dirt but also ensures that the materials remain breathable.