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About loud + proud


The company was founded in 2008 by a mother of two, who worked as a sportswear designer before. After birth of her children, she wanted to create an alternative developing baby’s- and children's clothing made from sustainable materials and manufactured under fair working conditions. loud + proud was born, for loud kids and proud parents. 

The clothes are made of organic cotton. This cotton is grown and harvested without the use of harmful chemicals. loud + proud clothing is produced in Europe, in Portugal, Hungary and Turkey. This ensures short transport distances and a better control of production. 

Since 2013 loud + proud products carry the GOTS logo, one of the strictest worldwide standards with highest requirements concerning sustainability of materials and a fair production for the entire production chain. GOTS is the ultimate solution to achieve and to document a sustainable textile production. The products only carry the GOTS logo if all parts of the production chain are certified according to the strict criteria. 

The “garage company” has now become a family business with an almost 400-year-old company building in Middle Franconia and a warehouse in Saxony. The range is regularly expanded. In this way, loud + proud aims to offer an affordable alternative to conventional clothing that conserves resources and is produced fairly.